Overview of prices for EU public affairs online campaigns
A comparison of the prices for a 1 month advertising campaign on Brussels' online media shows that EUObserver is probably the place where you get most for your money.
The print publication European Voice is listed for comparison (and because of their nice new website).
Did I forget anyone or do you have more accurate details? Please post in the comments.
EUObserver.com
- Readership: 750.000 readers (publisher data)
- 1 Month top banner advertising is 2.000 €
- Estimated reach of top banner: 100.000 / Estimated CPM: 20 €
- Source: EUObserver's media kit
European Agenda
- Online readership: 19.000 subscribers
- A 1 month "event partner package" is 1.900 €
- Estimated reach: 50.000 / Estimated CPM: 38 €
- Source: EA pricelist
EurActiv.com
- Readership: 215.000 readers (CIM certified figures)
- A 3 weeks "focus" campaign is 2.000 €
- Estimated reach: 50.000 / Estimated CPM: 40 €
- Source: EurActiv advertising kit
EUX.TV
- Estimated readership: 40.000
- 4 weeks banner advertising is 1.000 €
- Estimated reach of banner advertising: 20.000 / Estimated CPM: 50 €
- Source: publisher information
European Voice
- Brussels print circulation: around 17.000 / week
- A full page is 8140 €, a midi page 4.300 € and a 5cm strip is 1.995 €
- Estimated reach for a midi page: 20.000 / Estimated CPM: 215 €
- Sources: EV advertising rate card
posted by Brussels Blogger at
Thursday, May 29, 2008
4 Comments:
Jesus. Euractiv gets 215000 a month only? By that yardstick my blog must be a decent advertising opportunity as I get 21000 a month, almost 10% of Euractiv's total, and I'm just a one-man operation!
Saturday, May 31, 2008 1:55:00 PM
Yes, EurActiv has 215.000 unique visitors on their .com address, its main Brussels website. They have I think about a million page views per month.
The comparison with the other websites is difficult, as only EurActiv's readership figures are audited by a third-party (CIM).
I doubt that Euobserver really reaches 750.000 *unique* visitors, but I tried to compensate by estimating only 100.000 unique visitors for front page advertising.
Interestingly, it seems that only theparliament.com magazine doesn't make use of Google Analytics to measure their web traffic. So if everyone would just publish the figures of their Google Analytics data then advertisers would have accurate information for comparison. Something they should ask for.
Sunday, June 01, 2008 8:59:00 AM
Thanks for supporting price transparency.
In your price overview for EU affairs ad campaigns, EurActiv.com is attributed a CPM rate of 40, due to YOUR estimated reach of 50.000 (WHAT? PV? UV ?) for the Focus package (3 weeks advertising campaign).
As a matter of fact, EurActiv.com’s overall reach is 180.000 (BASIS, MONTH ETC), with banners on both home page and policy sections in three languages (CPM 11).
Even when an advertiser is only selecting a limited number of policy sections and banners, we will optimize the client’s media plan and TYPICALLY stay under CPM 30. DESPITE UNMATCHED RELEVANCE OF THESE READERS.
Moreover, EurActiv.com is the only specialised media that has CIM-certified figures, which makes a price comparison indeed very difficult, especially given that some competitors MAY mix up hits, page views or unique visitors.
Here is more information about EURACTIV ADVERTISING OFFER:
http://www.euractiv.com/en/Fixed?tcmuri=tcm:29-129287-16&type=FixedPages
WE ALSO HAVE A FANTASTIC OFFER UNTIL MID DEC: AD CAMPAIGN ON WHOLE EURACTIV NETWORK, 9 COUNTRIES, 4 WEEK FOR ONLY 5000 EUROS
Mark Vanderstraeten
marketing@euractiv.com
Monday, June 16, 2008 10:54:00 AM
Mark, thank you for your feedback.
It is correct that only EurActiv and European Voice are really transparent about their readership data, as figures are third-party certified.
Estimating the CPM for one specific campaign is difficult from the outside. Thanks for clarifying the details about EurActiv's offer (and I don't say that EUObserver's CPM could be well above 30 €)
Monday, June 16, 2008 11:21:00 AM
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